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From Tiktok’s skin flooding trend to K-beauty threads on Reddit to articles in Vogue magazine, if you are interested in skincare, it’s impossible to avoid content on Korean Beauty routines.But what is it about Korean Beauty routines that has the West … read more

A common Western beauty myth is that only people with dry skin need to focus on moisture and hydration. If you take one thing away from this blogpost, please let it be this: this is not true! As Korean beauty experts know: ALL skin types need hydrati … read more

Wouldn’t it be great to feel so good about your looks, that every day you throw open your bedroom window and belt out to the world “I Feel Pretty” à la Maria in West Side Story? Okay, maybe your neighbors wouldn’t love that, but still… there is … read more